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Universum Solutions Analytics Academy Advisory Activation Rankings National Rankings Regional Rankings Global Rankings Company Rankings Insights Blog Events & Webinars Library About Universum University Partners Media Center Contact us Careers Overview Careers Subscribe Login Global Finland France Germany Global Italy Sweden The Netherlands Search for: We Shape Employer Branding Get In Touch What is Employer Branding? Employer Branding is a long-standing concept that has found momentum in the interconnected world. It is the process of promoting a company, or an organisation, as the employer of choice to a desired target group. One which a company needs and wants to attract, recruit and retain. Read More How to target and attract talent When your aim is to reach a certain group of talent, you need to focus. Focus on what talent you want to reach. Taking a data-driven approach to your Employer Branding efforts, doesn’t end with your Employer Value Proposition development, or taking a data-driven approach to your Employer Branding. You must also take a data-driven approach to how you target and attract talent. Use the data and insights at your hand, and target specifically those people most likely to be attracted by your company. This targeted group will be your target audience. Read More The Benefits of Using Data Data-driven Employer Branding It is becoming increasingly clear that taking a data-driven approach to Employer Branding is crucial to the success of your strategy. Deciding what, how and where to communicate to be able to attract the right talent is more difficult than ever. However, without having data to support your plan increases the likelihood that you won’t attract the talent you want. Read More What is an Employer Value Proposition? The Employer Value Proposition (EVP) is the core of your employer brand that defines its positioning and strategic direction. An effective Employer Value Proposition should reflect the external demands, your competition, the internal reality and the strategic context of your company. Besides, you also must include the values and principles represented by your company. Read More The Global Leader in Employer Branding. Universum delivers the critical talent market insights, winning brand strategies and compelling, story-led communication organizations need to compete more effectively for the talent. Academy Learn all the tools and techniques to build a successful Employer Brand. Analytics Learn how to attract your target group and measure your Employer Brand performance. Advisory Build and optimize your Employer Branding strategy. Activation Communicate your Employer Branding content and bring your Employer Brand to life. Universum works with 2,000 employers , ranging from all sizes, and all parts of the world. Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. Throughout, Universum showed truly global capacity, were fully dedicated, and helped us develop a campaign that we’re very proud of.” Maren Peitz, Global Employer Branding at BASF SE The latest from Universum. blog Majority of ‘World’s Most Attractive Employers’ Say Hiring Environment Getting… blog Companies where Colombian young talent want to work in 2020 blog Covid-19 & EB: Planning for the long term blog Universum releases its first Taiwan student rankings You’re on the way to attracting more talent Select site: Global Finland France Germany Global Italy Sweden The Netherlands Employer Branding Research, Insights and Communication. Terms and Conditions | Privacy Policy | Cookie Policy © 2020 Universum Communications Sweden AB, company registration no. 5565875993, 103 86 Stockholm. All Rights Reserved. Sign Up Stay up to date with the latest Employer Branding news and receive invites to our webinars, eBooks and ranking releases. This website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish. Cookie settings ACCEPT Privacy & Cookies Policy Close Privacy Overview This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on . Necessary Always Enabled Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. Non-necessary Non-necessary Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your...